9 things you MUST have for your business website to succeed



1. A great Team

A combination of solid leadership, communication, and access to good resources contribute to productive collaboration, but it all comes down to having people who understand each other and work well together. This will elevate your business and have your website speak for what you bring to the table.


2. Clear Call to Action

Every website needs a clear purpose—without one, ranking high in the search results is next to impossible. To find the answer, ask yourself “What do you want a customer to do when they visit your website?” You may want a customer to book a live demo, input their contact information, or schedule an in-person meeting.


Once you’ve identified your ultimate actionable goal, implementing calls to action (CTAs) is the next step. CTAs should be integrated as organically as possible into the design of your site. They should be visible during key points in the customer journey, which comes by anticipating the needs of the people who visit your site.


Buttons tend to be one of the easiest and most effective ways to engage site users with your call to action. Automatic newsletter signup buttons, or ones labeled “Buy Now” or “Call Now” invite consumers to engage with your site in a way that feels empowering.


3. Engaging Content

Content is the most important, foundational element of any business website, but it’s far more than just words on a page. As technological accessibility has increased in recent years, content has evolved from only text to including engaging videos and high quality images that pair well with textual information to help potential customers understand your products and services. Finding the right amount of content is key to doing it successfully.


Too much and users feel overwhelmed; too little and they’re left with important questions they’ll end up asking your competitors to answer. All text on the site should be written well and effectively, in a way that not only conveys information but also showcases your brand as a company. Content is also becoming increasingly important with Google’s search ranking system. Rather than searching for keywords alone, its algorithm has put increased emphasis on having content that can answer customer’s questions. If your content only shares standard industry information without helping your specific customers answer questions or complete a particular task, Google won’t consider your site worthy of higher-ranking positions.


4. Key Info