9 things you MUST have for your business website to succeed
1. A great Team
A combination of solid leadership, communication, and access to good resources contribute to productive collaboration, but it all comes down to having people who understand each other and work well together. This will elevate your business and have your website speak for what you bring to the table.
2. Clear Call to Action
Every website needs a clear purpose—without one, ranking high in the search results is next to impossible. To find the answer, ask yourself “What do you want a customer to do when they visit your website?” You may want a customer to book a live demo, input their contact information, or schedule an in-person meeting.
Once you’ve identified your ultimate actionable goal, implementing calls to action (CTAs) is the next step. CTAs should be integrated as organically as possible into the design of your site. They should be visible during key points in the customer journey, which comes by anticipating the needs of the people who visit your site.
Buttons tend to be one of the easiest and most effective ways to engage site users with your call to action. Automatic newsletter signup buttons, or ones labeled “Buy Now” or “Call Now” invite consumers to engage with your site in a way that feels empowering.
3. Engaging Content
Content is the most important, foundational element of any business website, but it’s far more than just words on a page. As technological accessibility has increased in recent years, content has evolved from only text to including engaging videos and high quality images that pair well with textual information to help potential customers understand your products and services. Finding the right amount of content is key to doing it successfully.
Too much and users feel overwhelmed; too little and they’re left with important questions they’ll end up asking your competitors to answer. All text on the site should be written well and effectively, in a way that not only conveys information but also showcases your brand as a company. Content is also becoming increasingly important with Google’s search ranking system. Rather than searching for keywords alone, its algorithm has put increased emphasis on having content that can answer customer’s questions. If your content only shares standard industry information without helping your specific customers answer questions or complete a particular task, Google won’t consider your site worthy of higher-ranking positions.
4. Key Info
Key pieces of information that customers should be able to easily find and then use in action like Name, Phone, Email, Address. Making this content accessible for all users, especially on mobile devices, will make all the difference.
5. Social Proof
Besides knowing the basics about your company, potential customers want to know about the experiences that other people have with your business. By putting this kind of “social proof” on your website, visitors to your website can get an idea of what real customers say about your business. Online reviews are today’s word of mouth. A social proof page should include reviews from other platforms, customer testimonials, and consumer success stories. This page is really an opportunity to show off how amazing your brand is—use it! You can add a social media feed into your home page that brings in personal elements of your brand at the very first introduction. That adds social trust as well.
6. Mobile-First Optimizations
Having a mobile-optimized website is common sense, but it’s no longer enough; mobile-first is now the name of the game. More than half of all searches come from a mobile device. As such, Google has begun to penalize websites that are not mobile optimized. If your website isn’t designed with mobile in mind, you’re missing out on potential customers, and potential revenue.
7. Easy-to-Navigate Design
People have short attention spans. If they can’t find what they’re looking for quickly on your website, they will go elsewhere. But it’s not just the website visitors who benefit from an easily navigable design. It also helps the search engines that index your site. When you have a clear site structure, search engines can determine the purpose of your site much faster, which in turn helps them rank you higher.
8. SEO optimized
When designing your website, you also need to keep in mind your long-term SEO strategy. Go the extra mile. Set up the right meta tags, build out the right pages, pick out the right keywords, and work on a link-building strategy with other websites. Many businesses create a blog that helps establish their expertise in the field. Having one helps build the SEO authority for your website. SEO helps a business succeed in an online-centric world. This makes it impossible for a company to compete effectively if they don’t have an SEO-optimized website.
Data security is important to modern-day consumers, and so it should be important to you. Poor security poses a risk to your business from hackers. This makes it a risk to your customers, partners, and business associates. A single breach could bring down a small business. Take extra care to implement security measures that keep your data and customer information protected. Every business needs a website, and every website needs these eight elements. Each of our suggestions will help your website succeed in a world that thrives in online and mobile traffic. People want to make sure they can trust a business before they go in and visit the store or make an online purchase. All these elements are crucial to helping a website succeed and show up in the search results—which means more revenue for you.
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