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4 keys to great design

How will we achieve it?

Any of these example objectives can be attempted through a single marketing effort such as search ads to drive traffic to your website contact form, an email campaign promoting new products or creating posts on multiple recruiting websites.

For the highest return, however, these objectives rely on a professional-looking and user-friendly B2B website design. Investing in a website tailored to your specific marketing goals is the first step in

getting the greatest return on investment across a range of goals.

Once you have a quality design established with your website, any efforts made toward improving SEO, establishing online advertising, social media posts, email campaigns, and job postings will be more successful.

The top four drivers of good design are:

  • Professionalism – Do you have a professional look and feel established for your company? This includes a professional logo, intentional use of color, typography, and an overall visual language that you can carry forward across different marketing channels.

  • Clarity – How easy is it for people to quickly understand what you do? Successful marketing relies on clarity in both messaging and design. Avoid visual clutter as it is likely to distract rather than enhance understanding.

  • Consistency – Can people looking at your different marketing efforts tell you that they come from the same company? Consistency helps build trust and trust inspires conversions. This doesn’t mean you have to be boring, it just means you have to be on-brand.

  • Differentiation: What makes your company different from the competition? This can be spelled out but it can also be expressed visually. Consider leveraging your company assets through unique photography or video. Showcasing your value propositions, including products, expertise, employees, facilities, or history can help you stand out.

Manta ~ Daniela Warren


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