Here is the formula for great communication between B2B & B2C
Businesses communicate with each-other and with customers in a variety of ways. The communication tools businesses use are often dependent upon the type of budget the company has and the size of the audience it is trying to reach. The ways in which a business communicates are often reflective of the corporate dynamic and can have an impact on its overall success.
Businesses communicate with customers in person via sales representatives, customer service personnel and account representatives. In-person communication is an effective tool, especially when it comes to dealing with complex business issues or service concerns. That is why it is important that business owners train employees on appropriate customer service applications and good communication skills.
Many businesses communicate with customers online, though email exchange, text messaging and “frequently asked questions” sections of corporate websites. While less personal than in-person exchanges, online communication is typically fast and efficient. Businesses may also employ video conferencing and streaming video forms of communication, especially when dealing with business-to-business customers.
Businesses are finding value in communicating through social media forums, such as Facebook, Twitter and LinkedIn. These venues allow instant interaction between the business and the consumer. Businesses are using these forums to conduct contests, announce specials and drive traffic to their company websites.
The telephone remains a popular form of business communication. In addition to talking one-on-one with consumers, phone systems can also be automated to deliver specific responses based on caller prompts. This can be a cost-saving feature for a small business owner, who subsequently requires fewer phone operators to staff call centers. Phones can also be used for conference calls, which can help facilitate communication among a group of people regardless of their geographic location.
Hard copy and email newsletters are popular ways for small business owners to communicate with clients and customers. Newsletters present a viable way to share news and information, promote events, introduce new products and publicize sales. Businesses can often recoup the cost of this form of communication through selling advertising space.
Businesses communicate through a variety of different types of traditional correspondence. This can include traditional post of business letters, fax communication and direct mail pieces. Some businesses still utilize hand-written notes, especially to convey thanks and apologies.
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