6 Marketing planning tips to Get Your Small Business Off the Ground
Maximize the Power of Google
You may not realize it, but Google offers plenty of great tools you can use for small business marketing. Google Analytics you have a way to track how much traffic your site gets, information that lets you know what you’re doing right with regards to your marketing and advertising strategy, and what you can improve on.
Use Fresh Links
When you post fresh content, sharing links on your business site and social media profiles is a great way to let people know. Did you know there are three different types of links? Outbound links send your site visitors to other web pages. For example, you could link to industry influencers you admire. Inbound links take visitors to other pages on your business site. With backlinks, people on other sites can find their way to content on your page, proving have content worth sharing.
While you may make a great cup of coffee or know how to diagnose an engine problem, your website skills may be lacking. Website builders make it more simple for you to build your site from the ground up and give it the look and feel you desire without compromise.
Social media is another highly effective tool you can’t ignore to help your business be successful. Besides creating profiles on some of the most popular social media platforms, you can also look into tools and strategies that let you schedule your posts. That way, you don’t have to worry about forgetting to post something, better ensuring you stay in the forefront of the minds of your customers and target audience.
Presentation Is Vital
No matter what product or service your business offers, you’ve got to know how to present it. What’s the most essential information consumers need to know about your products or services? What do people come back to again and again in their reviews or description of your product? Specifically, it’s best to focus on who, what, where, why, when and how, like a journalist.
Reviews let potential customers know what kind of experience they’ll experience and what you value most. Information like that can be just the thing to make someone support your business. Getting reviews is as simple as putting up signs near the door to remind people to leave a review, or by asking them at the point of sale. Want help to get a better handle on your digital marketing efforts? We can help you with a website, SEO, and business listings!
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