Advertising has changed, except one thing!

With the recent pandemic, marketing and advertising have changed. Not only has the pandemic affected the way people spend their money, but it how they consume advertising as well. These changes have also affected how businesses reach potential customers.

But while you may have thought about how your marketing campaign strategy has altered, there is one thing about advertising that has not changed, and that's how your audience should see your brand.

Now, more than ever, companies need to focus on how they come off as authentic to their audience. And this article will show how you and Next Level 24/7 can work together to build the ultimate marketing campaign that will work in 2021.

Importance of being relatable in your marketing strategy

Why is it essential to be relatable to your audience? As a business, you need your customers' trust. Without it, you won't be able to see your goals accomplished by the end of your marketing campaigns. But unfortunately, people always have a hard time trusting a business that they don't know or understand.

This is where relatability comes in.

Your business should show its authenticity to potential customers to make them take the desired actions you want them to. And with the pandemic, customers are now demanding more authenticity from a business like yours.

One of the best ways to do this is directly through your advertising. By showing that you care through video ads, social media posts, or blogs, your business will efficiently relate to your audience.

Going Digital

When the pandemic hit in early 2020, nobody knew just how much it would affect the market. COVID-19 brought everyone inside to stay safe, and because of that, more people began using online software and streaming services to keep themselves productive and entertained. In-person sales and events stopped too. But on the other hand, digital engagement and usage skyrocketed.

In July of last year, it was revealed that more than half the world now used social media. TikTok beat Facebook with monthly hours spent by users, and platforms such as Instagram and YouTube continued to grow as more features were revealed.

As a result of this challenge, businesses have changed their advertising methods, putting more of their budget into digital formats than ever before. In a study by Singular, 76% of the 350 CMOs asked stated that holistic digital marketing was now the priority. And with customers using the social platforms to research products, companies who aim to make their online presence more prominent with digitally exclusive campaigns will build lasting customer relationships throughout 2021.

Next Level 24/7 can help you create social media campaigns that take advantage of this 2021 digital trend by significantly building your business's social presence on platforms like LinkedIn, Twitter,

and more.