With more Billions monthly of active users, Facebook is the world’s largest social media platform. By integrating Facebook into your video marketing efforts, you have the opportunity to tap into a massive audience and target your ideal clients and customers using rich demographic data and customization. 96% of social media marketers consider Facebook to be the best advertising platform, with good reason – with 1.2 billion users, Facebook has a massive audience, with plenty of options for you to narrow down your targeting to only include your ideal client persona.

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Video content shared on social networks generates 1200% more shares than text or images combined, and videos on Facebook receive a total 8 billion views per day – that’s an average of 100 million hours of video, every single day.

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Facebook videos are also proven to have more social engagement than their counterparts on Youtube, and the massive amount of data Facebook has on its 1.2 billion users allows you to develop targeted advertising campaigns towards your ideal client persona.

This means that you can guarantee your video will show up in front of people who have visited your website, opened your emails, or engaged with past social media posts – thereby increasing your chance that they’ll come back as a client!

Furthermore, you can drive website traffic, increase conversions and generate leads without having to manage anything. It’s the ultimate done-for-you advantage. Because not only does your law firm benefit from the highest levels of marketing, it becomes an unstoppable force that just keeps growing.