How to use your Stimulus Checks to Market your Business
It’s no surprise how COVID-19 hit businesses everywhere in America. There are plenty of studies out there that have shown the impact that the virus had and is having on both small and large businesses. Thankfully, three stimulus checks have been granted to the American people throughout these hard times. In March, President Biden signed the newest stimulus package, giving individuals up to $1,400. So, what advantages can you take from this stimulus package, and how can you use the amount to help market your business? In this post, we’ll give you some tips on how best to use the stimulus check for your business.
Create Your Goals
The first thing to want to know is what you should use your stimulus check on. But this will wholly depend on what you need for your business right now. To realize how your check will help your marketing, you will first have to ask yourself what was impacted. This question is important and once you know exactly what you lost, you’ll be able to write new marketing strategies and add to your goals. If you know how the pandemic impacted your business, but don’t know exactly what you need to do right now for marketing, don’t worry. Here are a couple of tips to get you started.
Use PPP Loans to Keep and Hire New Staff
One thing that helped businesses during the last stimulus was the ability to receive a Paycheck Protection Program (PPP) loan. This is a loan to help employers keep their employees on their payroll. With this new stimulus package, small businesses can apply for the loan even if they didn’t get it the last time. Another significant thing about this change is that businesses that received this loan in the past, can get another one. Use the amount from this loan first for keeping employees and hiring new ones, which will help once you’re ready to get your business back on track.