B2B and B2C customer acquisition increase with storytelling!

When it comes to building sales relationships with new clients, storytelling is invaluable for three key purposes: delivering information, persuading customers, and creating a personal connection. Buyers are looking for ‘cues’ and ‘signals’ that the seller is "trustworthy". Stories are a credible form of communication capable of delivering such cues. The difference between a persuasive argument and a good story is that a story casually links events or relatable situations, rather than forcing an agenda. So, don’t forget to think like a storyteller when you are focused on making an argument or outlining benefits and features for a potential customer.

Storytelling can squash the skeptic in your customer! Selling through storytelling becomes easier. Stories tend to follow a narrative structure that looks a lot like a pyramid with an inciting incident, rising action, climax, and resolution. A good story can go further than any amount of data or facts you have to offer customers. “Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts,” Monarth writes in Harvard Business Review. “Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.” So, tell your stories through quality Video and Photography to the customers, understand them better and succeed in your business.

Find leads in their context--and serve up stories there

Where does the recipient of your story spend time? Here's what experts think:

  • Millennials = Tumblr, Instagram, Snapchat, Twitter

  • Business People = LinkedIn, YouTube, Twitter, About.me

  • Moms = Blogs, Facebook, Pinterest, Twitter

  • People in their "off hours" = Facebook, Pinterest, Twitter

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