5 Secrets of Super Successful Video Marketing
1. Center it Around the Story, Not The Sale
There is so much clutter on the internet and that is where some customers get tangled into when your not involved. When your approach is centered around the story and not the sale you show the value clearly and engage more.
Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video.
2. Make it the Best first 10 Seconds Ever
Short and to the point – that’s what the video experts are recommending. Our advice? Get right to the grit of the story and manage expectations early (within the first 5 to 10 seconds).
Spark your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?
3. Lighten up, have fun with it
Audiences want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. Be edgy, take risks with your video creator to explore possibilities.
4. Optimize for Search – Tag it Up
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails. So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank.
5. Educate & Prove Yourself
Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. You can also collaborate with a great production team to create a Narrative commercial using actors, locations and sets to display your message.
Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives while collecting leads in the process.
Video can also provide social proof for your product or service. According to WebDam, customer testimonials have the highest effectiveness rating for content marketing at 89%. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service.