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6 Tips to Build a Strong Online Reputation

1. Collect Reviews from Past Customers Intelligently This is an easy first step if you don’t have many reviews. Start by sending an email blast to past customers to ask for their feedback. Don’t be afraid of bad reviews. One way to separate good feedback from bad is with different links in your email: If customers had a positive experience with your business give them a link to a review site; if they had a bad experience, offer a link to your own feedback form so you can capture and address their concern before it’s posted on a public review site. 2. Automate the Capture of Future Reviews Going forward you want to continue to solicit reviews from as many customers as possible. The best way t

Here's how to understand Twitter Lingo

We have had many very intelligent clients ask about the language of social media and how to understand it. That is why we have taken time to compile a starter list to help you understand the basics of Twitter communications before our first meeting : Tweet: A tweet is a post that appears on the social network known as Twitter. Tweets may contain links, photos and videos, but they are limited to 140 characters of text. When used as a verb, to tweet is the act of sending a tweet. Timeline: Your home timeline is a real-time display of tweets from the accounts you follow. Retweet: See a tweet you like? Simply click or tap the retweet button to send it to your followers. @: This sign is used to c

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