Like many creative industries, it’s almost impossible to take two quotes from two suppliers and compare
them by line item because each company will take a different approach to a project. Instead we recommend speaking with the shortlisted firms about how and why their proposed approach will best serve your business goals. Review the proposals for must haves vs nice to haves. Interview references specifically for their satisfaction and experience, not on the production quality alone. Focus your conversations on whether the proposed plans will actually impact your business in a postive way.
IT’S NOT WHAT YOU SPEND,
BUT HOW YOU SPEND IT.
We all know the line, “you get what you pay for.” But sometimes it goes deeper then that. Having over 30 production variables to consider when putting a production plan together, as Producers we have the ability to shift production elements and budgets around to ensure the project meets your business goals - regardless of the top level number you’re looking to work within. Allocating budget to the right production element through smart, strategic decisions will leave you with a video that looks a lot more expensive then it really was.
TYPICAL BUDGET RANGES
Our projects tend to sit in the $1,700 to $125,000 range. That’s a big range and obviously a lower budget gets you a different video then a higher budget. Keep in mind your first task is to accomplish your goal; second to that is how the video looks. If the goals can be accomplished with a simpler approach and a lower budget, then it’s your choice to spend more if you want to - you’re in control of that.
GROUPING PROJECTS WILL
DRASTICALLY CUT COSTS
For the most part, budgets are based on the resources needed to deliver a project. Grouping similar projects together will bring down budgets drastically because of scalability. For the most part, economies of scale find savings through each step of the production process.
DECIDE WHAT YOU NEED:
TECHNICAL VS FULL SERVICE
Be sure you understand your expectations. Do you want to drive the project and only need technical help to have it produced? Are you looking for a full service firm who will provide you a structured process and experience? Having a clear sense of what you want upfront will help make your planning and sourcing of the right firm an easier process for you.
In the end, it’s your brand and reputation – so make sure you’re working with a video production company that really gets it. To talk through your project, give us a call or schedule above so we can work through the details and create win/win situation.